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New Mural Welcomes You to Dillard Alley

New Mural Welcomes You to Dillard Alley

A new painted mural graces the Dillard Alley in downtown Fargo. Dillard Alley is a pedestrian corridor which connects Roberts Street and Roberts Alley. The mural, which reads “Greetings from Dillard Alley” brings an identity to the unique corridor. The purpose of the mural is to harness the power of public art to create a new destination in downtown Fargo through placemaking.

Kilbourne Group hired mural artist, Adam Wiedman of WDCo, to design and paint the retro mural on The Herald building at 303 Roberts Street. One of our values at Kilbourne Group is Respect for the Past, so we wanted to honor the history of the site. Dillard Alley is named after the Dillard family who originally homesteaded the site. The land was passed down in the Dillard family until the site was most recently a surface parking. In 2018, the Dillard mixed-use development broke ground on the site, which today includes the Dillard Apartments, Beer & Fish Company, and Fly: a Fitness Revolution.

Adam Wiedman and his wife, Shannon, hand painting the “Greetings from Dillard Alley” mural.


The mural was digitally designed by Adam, then projected and traced onto the wall of the Herald Building before painting.

Team members from Fargo Housing Authority, owners of the Herald Building, posing with the Wiedmans.

This project would not have been possible without the partnership of Fargo Housing Authority, which owns and manages the Herald Building at 303 Broadway. Kilbourne Group is grateful for our downtown neighbors and local creatives who value and celebrate public art.

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