Broadway Square

213 Broadway North, Fargo, ND

Broadway Square is proposed as a non-profit community feature, modeled after Main Street Square in Rapid City, SD. The landscape architecture team, consisting of Land Elements from Fargo, ND and REA from Indianapolis, IN, has designed the plaza as a multi-use area with programming options available 12 months of the year. In February 2017, the Block 9 Partnership began working with Fargo Parks District on a partnership to manage and program Broadway Square.

The Block 9 team has met with local groups including the Fargo-Moorhead Convention & Visitors Bureau, the Downtown Community Partnership, Folkways, The Arts Partnership, Emerging Prairie, City of Fargo, Fargo Parks and Jade Presents to determine the possibilities and viability of programming at Broadway Square. We are energized by their enthusiasm and visionary ideas for what the plaza can add to the quality of life for the Fargo area.

We’ve also engaged the team from Main Street Square in Downtown Rapid City as a learning and inspirational exercise. Main Street Square was once a surface parking lot.

Main Street Square Before

Today, it is a fun-filled public space that features special events, arts and culture, live concerts, seasonal ice skating and interactive fountains.

Main Street Square Today

Main Street Square opened in 2011 and has successes we believe can be emulated in downtown Fargo:

  • Hosts more than 200 events per year
  • More than 600,000 people visit Main Street Square annually
  • 80% of visitors are local (area population is 70,000)
  • Weekly concerts series in the summer draw more than 10,000 people for each event
  • Weekly movie nights draw 800 people
  • In the winter, 16,000 skaters utilize the public rink

In the summer, Broadway Square will feature a central event lawn, interactive water features, a performance stage with screen, audio, lighting, and security systems, flexible seating and tables, and a Great Rides Bike Share station.

In the winter, it will be home to a mechanically cooled and groomed ice sheet, with ice skate rentals, warming huts, and holiday decorations. Pond hockey!

Construction on the square is slated for the final stage of Block 9 development. It will be complete late 2020. We cannot wait to invite you to enjoy downtown Fargo in an entirely new way!

Read more from The Forum of Fargo-Moorhead.

Block 9 in Fargo, North Dakota (undated)

Currently a surface-level parking lot, Block 9 is at the corner of Broadway and Second Avenue North. It became a surface lot after the mixed-use, multi-story buildings were lost to fire. The block has captured imaginations of people around the world as we’ve set out to dream of possibilities for the property. Held in 2010, Downtown Fargo: An Urban-Infill Competition garnered 160 design entries from 23 countries. Nearly six years later, a strong partnership has formed to turn the dream into reality.

Co-developers Kilbourne Group and RDO Companies have partnered on the 293,000 square-foot Block 9 project. The ground floor will include hotel and office lobbies and mixed retail. Office space will be located on floors 2-8. RDO Companies will relocate its corporate headquarters to Block 9 and utilize a portion for its 350 team members. TMI Hospitality will own and operate a hotel on floors 9-12. Plan for floors 13-17 include customizeable upscale residential condos. The top floor will be a mechanical floor.

In addition, a seven-story parking garage will be constructed in the northeast corner of the site. The 370-stall garage will provide parking for the office tenants and will be available to the public nights and weekends.

The completely redesigned plaza will include a band shell, water feature, skating rink, green space, and numerous seating options. The plaza will be programmed with different events 150+ days a year and will be the public gathering spot for downtown and the entire metro area.

Have an event idea for the plaza?

Submit it here

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