By Katie Spokely
If these boots were made for walking, they’re going to be walking up Broadway to downtown Fargo’s newest boutique: Boots & Heels. The Devils Lake shop specializing in women’s footwear and clothing is opening a second location at 410 Broadway N in Fargo.
Owner Amber Sander started the business in 2011 after a family member suggested she turn her talent and love for fashion into a career. Since then, the store has become a hit in Devils Lake, and she is excited to bring their unique and high-quality items to Fargo.
When asked why she chose downtown Fargo, Amber said, “I’ve always loved downtowns. I love the old buildings and being able to walk everywhere and be close to other businesses. I even co-founded the Devils Lake Downtown Alliance because of that love. So, I wouldn’t have gone anywhere else but downtown, because it has everything I want in an area for the shop.”
Although the business began as solely a footwear store, the team has enjoyed expanding its selection to include clothing and other accessories. Boots & Heels has a 30/70 philosophy, where oftentimes 30% of their selection will be trends and 70% will be classics, so that shoppers of all ages and styles can find items they love and are able to wear over and over again while still making them their own. The team also has a true “shopping with a friend” mentality, where they strive to ensure that every experience had in their store is a fun and enjoyable one. So, whether you are a fashion enthusiast or find shopping a little daunting, the Boots & Heels team will do whatever they can to make sure you feel comfortable and confident.
For all those who can’t wait to check out the new boutique, it plans to open April 4th, with a Grand Opening celebration planned for April 19th.