A Downtown That Still Feels Like Home
Just a few years ago, downtown neighborhoods across the country started looking like ghost towns. Office towers were empty, retailers were struggling to stay open, and many predicted the permanent decline of America’s urban cores. But downtown Fargo has always held a special place in the hearts of visitors and residents alike.
So what does downtown Fargo have that other downtowns are missing? Broadway and beyond!
The vibrancy and amount of people that walk the streets and enjoy our hometown-downtown, is unprecedented for a city of Fargo’s size. This exists because Broadway has mixed uses to create an 18-hour city vs a district with one use. Broadway has offices, residents, retail, food and beverage, entertainment, arts, theatre, movies and hotels!
More Than a Transaction—It’s a Community Connection
When you visit downtown Fargo, you’re doing more than just grabbing coffee or shopping local—you’re actively supporting the livelihood of small business owners who pour their hearts into creating memorable experiences. For these entrepreneurs, every guest matters.
From the moment you walk through the door, they are committed to offering exceptional service, unique products, and a welcoming atmosphere that reflects the spirit of the community. These businesses understand that a positive guest experience isn’t just nice to have—it’s essential. That’s why they’re continually collaborating with The City of Fargo to enhance everything from sidewalk accessibility to public safety and beautification.
Every detail, from the cleanliness of the streets to the layout of a patio, is part of their shared effort to make downtown not only a destination—but a place people want to return to, time and again.
PC: Morgan Allora/Studio Freshly
Supporting the New Workweek: Hybrid Schedules Are Fueling Foot Traffic
Remote work isn’t dead, but it’s evolved. Many companies now operate on hybrid schedules, with employees commuting to the office two or three days a week. That partial return has reignited activity at downtown spaces.
In downtown Fargo, we see coffee shops filled with laptops and notebooks, supported by professionals who want out of their home offices but aren’t heading into the office. When we ask Centric Management residents about their hybrid or fully remote schedules, they say they appreciate the flexibility of remote work but still crave community connections – so local coffee shops are the perfect coworking space for them!
PC: Morgan Allora/Studio Freshly
The Appeal of downtown living
Downtown living is attractive to all ages! Folks are seeking an active and vibrant living experience for their rental choices. This includes social interaction available around them, and easy access to dining, fitness, and culture—all things downtown excels at, and all things downtown Fargo packs in on every block.
PC: Morgan Allora/Studio Freshly
How Kilbourne Group is Continuing to Transform Downtown
The downtown renaissance is all about reimagining what our neighborhood can be—and Kilbourne Group is committed to keeping that vision alive. Here’s a look at a few exciting ways we’re helping shape a vibrant, dynamic downtown experience:
- Reimagining Iconic Spaces: Condo Conversions
In partnership with Heritage Homes, we’re converting floors 6, 7, and 8 of the historic Black Building into custom residential condos. A landmark for business and innovation, this building will now also offer thoughtfully designed homes—adding to its legacy as a vibrant hub for both global companies and downtown residents. - Right-Sized Living: Flexible, Smart Units
As more people live solo or work remotely, the need for smart, efficient living spaces is growing. That’s where The Avery comes in. Opening in 2026, this development will offer primarily studios and one-bedroom units with intelligent layouts and modern amenities—perfect for those who value both independence and community. - Curating Experiences: Vibrant Ground-Floor Retail
We believe the ground level is where energy and connection happen. That’s why we continue to partner with local businesses—restaurants, fitness studios, coffee shops, and more—to bring engaging, experience-driven retail to the heart of downtown. These spaces are designed not just for shopping, but for gathering and creating lasting memories. - Supporting The City of Fargo
The City of Fargo is addressing improvements to the river trails, the sidewalks, and blocks of downtown Fargo so residents can continue to enjoy a clean and safe experience when visiting. We believe their focus will enhance the overall downtown neighborhood, making it welcoming and sustainable for everyone.
At Kilbourne Group, we believe downtowns aren’t just viable—they’re vibrant, essential parts of a thriving community. If you haven’t visited Downtown Fargo this winter, summer is the perfect time to rediscover it. Come down, explore the local shops, take in the events, and experience all the energy and charm that make downtown Fargo so special.
